In a perfect world, email clients can render HTML as good as major browsers. Email clients don't support modern HTML and CSS niceties and have a lot of quirks to be mindful of. Making sure an HTML email looks good in the most used email clients takes a lot of work. To make crafting HTML emails a lot more enjoyable, the folks at Mailjet created https://mjml.io, which stands for "Mailjet Markup Language."

We have created a new package called https://github.com/spatie/mjml-php to easily convert MJML to HTML using PHP.
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