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Source: martinbetz.eu
Design is a hypothesis
It's easy to get stuck as a software team (and wider organization) on design discussions: "Is this icon the right one?" What is right and what wrong in this context?
If you have a website with only a handful of visitors, you need to talk to them directly somehow and observe how they use your service. If you have a lot of traffic, make AB tests from your design assumptions (and only them, that's the art of focused tests) and test them in the wild.
Martin Betz, 2020 • Privacy/GDPR • Imprint
If you have a website with only a handful of visitors, you need to talk to them directly somehow and observe how they use your service. If you have a lot of traffic, make AB tests from your design assumptions (and only them, that's the art of focused tests) and test them in the wild.
Martin Betz, 2020 • Privacy/GDPR • Imprint
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