By default, all data exposed by https://sylius.com API and all APIs using https://api-platform.com are formatted using https://json-ld.org, “JavaScript Object Notation for Linked Data”. Understanding and using JSON-LD can dramatically improve your offers’ reach and enhance the customer experience. In this talk, we will see how the https://en.wikipedia.org/wiki/Resource_Description_Framework data model, shared vocabularies such as https://schema.org, and the JSON-LD format are must-haves for any merchant who cares about SEO, or who wants to have good and automated integration with popular services such as Gmail and Google Calendar. Recording of this talk at SyliusCon 2022 Recording of this talk at apidays Paris 2022