Making good decisions in a large organization is always impossible. But it’s especially hard when a new technology sweeps through the culture and consumes everyone’s attention. Once a year, every year, a new thing will appear on the market and be on the tip of everyone’s tongue.
Here’s one example: many years ago I couldn’t get folks on a team to stop talking about emoji.
But that’s why this one specific thing is the hallmark of a great organization; they aren’t distracted by short-lived trends and instead focus on the problem-first.