UTM tags, short for "Urchin tracking module" tags, are parameters that can be added to URLs to provide more accurate traffic information to analytics providers. They were initially introduced by the predecessor to Google Analytics named "Urchin", hence the name.
Achieve superior email deliverability with ToastMail! Our AI-driven tool warms up inboxes, monitors reputation, and ensures emails reach their intended destination. Sign up today for a spam-free future.